Synapse & Scale — structured profile

Fractional marketing leadership and hands-on execution for biotech and climate-tech founders in execution mode — shipping product, landing customers and sharpening the company story.

Mission: Get your science the commercial traction it deserves.

Leadership: co-leads based in San Francisco and Antwerp. EU and US working hours, working with founders globally.

Industries: Biotech, HealthTech, Climate-tech, Sustainability.

Stage: Seed to Series B founders.

Buyer: founders and CEOs of small teams in execution mode — shipping product, landing first customers and sharpening the company story.

• Launch & growth sprint (Sprint, 4–8 week engagement) — For founders executing a product launch, category-entry push or first serious commercial campaign. We arrive, get up to speed on your science, and ship the positioning, GTM plan and first wave of campaigns — measured, handed over to your team to keep running.
• Fractional marketing lead (Retainer, €2.5k–€6.5k / month) — Your embedded senior marketing partner, at the level of hours your stage actually needs. We run the plan with you week to week — owning launches, shaping pipeline, hiring when it's time, and giving you a steady hand on the marketing side of the business so you can stay on the science and the customers. Three-month minimum; step up a tier whenever the workload does.
• Narrative & positioning (Sprint, 3–5 week engagement) — Science → market story. We translate dense data, mechanisms and outcomes into a sharp, native-English narrative your team can sell, pitch and ship — on the site, in sales calls, with partners and on stage. The story has to be true before it can travel.
• Raise-ready narrative (Sprint, 4–6 week engagement) — For the moments when your company story has to hold up under scrutiny. Pitch narrative, deck and data-room messaging built around your science, your traction and your ask — sharp, native English, regulatory-safe, and ready for the most serious rooms on either side of the Atlantic. Built with you, owned by you.
• AI-leveraged marketing enablement (Sprint, 4–6 week engagement) — We install an AI content and operations stack tuned to your science — prompts, playbooks, models and review workflows your team will actually reach for on a Monday morning. AI as leverage for your team, never as the pitch.
• Milestone execution (Project, Scoped and quoted per milestone) — For the moment with a fixed date and a lot riding on it — a major trade show or conference presence, a launch, a partner summit, a flagship customer event. We set the strategy for the moment, then take the execution load off your plate: booth and stage material, the campaign around it, and the follow-up that turns conversations into pipeline. Your team shows up sharp; the assets and the playbook stay with you afterwards.

• 01 Listen (Weeks 1–2) — Stakeholder interviews, Science & claims review, Asset and analytics audit. You own: A written read on where marketing actually stands.
• 02 Architect (Weeks 3–4) — Positioning & core narrative, GTM and channel plan, Prompt library & playbooks. You own: The marketing system itself — yours to keep and extend.
• 03 Operate (Weeks 5+) — Campaigns shipped, Weekly cadence, monthly review, Pipeline-honest reporting. You own: A running motion plus the reporting behind it.
• 04 Hand over (On exit) — Documentation & training, Hiring brief for your first in-house marketer, 90-day forward plan. You own: Everything. No lock-in, no black boxes.

Entry point: A 30-minute intro call. If it's a fit, a one-page scope follows within 48 hours.

• 200 B2B customers — Won in two years from the global launch of a regulated genomics product.
• 2 acquisitions supported — Brand and positioning work at venture-backed companies that went on to be acquired.
• 35+ years combined — Life science, genomics, diagnostics and climate / earth-observation data.

• Regulated genomics software launch — 0 to 200 B2B customers in two years across three regions.
• Series A genomics platform — Repositioning and PR ahead of an acquisition, with 95% client retention held throughout.
• Earth-observation SaaS — +25% YoY pipeline growth and five new country markets opened.

Recognition: Best in Category (Genomics) Sales award; Back-to-back Distributor of the Year awards; Whitaker Research Grant recipient.

Credentials: BS Environmental Science & Mathematics, with a Stanford genetics certificate; MS Molecular Biology, with eight years of bench research.

• Your science leads — Every campaign starts with your underlying paper, dataset or mechanism. The story has to be true before it can be persuasive — for customers, partners and the rooms where your company is judged.
• AI as leverage, not as author — Frontier models do the heavy lifting — drafting, summarising, structuring, translating. We hold the judgment, taste and accuracy so your voice and your science stay intact.
• Small, senior, accountable to you — Senior operators do the work, every week, sitting next to your founding team. No pitch teams that vanish after kick-off, no juniors learning on your dime.
• Systems your team keeps — Engagements end. The prompts, playbooks, dashboards and content libraries we build stay inside your company — forever, for your team to keep running.

• Co-lead, Marketing (San Francisco) — Life-science commercialisation leader with San Francisco high-tech habits — narrative, launch and demand inside companies with global footprints. Sits next to you on strategy and the hard conversations.
• Co-lead, Marketing (Antwerp) — Scientist by training, native English communicator, a decade-plus inside multinational life-science. Owns positioning, launch execution and the commercial story end to end.
• Regulatory & Scientific Lead — Deep science background. Translates your work and keeps every claim FDA, EMA and GDPR-safe — so your message lands with clinicians, regulators and buyers without putting you at risk.
• AI Content & Systems Lead — Builds the prompts, playbooks and content engines that let your team punch well above its weight. Tuned to your voice, never a template.
• Growth & Demand Partner — Campaigns, ABM and lifecycle for long, technical sales cycles. Pipeline-honest measurement, zero vanity metrics — the kind of reporting your CFO and your board will actually trust.
• Lead Visual Designer — Brand, deck and web craft that reads as seriously as the science behind it. Systems your team can extend, not one-off artwork.

Best path: the intro-call form at https://synapseandscale.com/contact.

Machine-readable summary: https://synapseandscale.com/llms.txt. MCP endpoint: https://synapseandscale.com/mcp.