Synapse & Scale, structured profile

Fractional marketing leadership and hands-on execution for biotech and climate-tech founders in execution mode: shipping product, landing customers, sharpening the company story.

Mission: Get your science the commercial traction it deserves.

Leadership: co-leads based in San Francisco and Antwerp. EU and US working hours, working with founders globally.

Industries: Biotech, HealthTech, Climate-tech, Sustainability.

Stage: Seed to Series B founders.

Buyer: founders and CEOs of small teams in execution mode, shipping product, landing first customers and sharpening the company story.

• Who is Synapse & Scale? Synapse & Scale is a marketing consultancy for biotech and climate-tech companies, co-led from Antwerp and San Francisco. It gives founders senior marketing leadership and hands-on execution without the cost of a full-time senior hire.
• Who do you work with? Founders and CEOs of small biotech, HealthTech and climate-tech companies, seed to Series B, who are shipping product and landing first customers. Most are between roughly 10 and 40 people and don't have a senior marketer yet.
• Do you work with companies in Flanders? Yes. The studio runs a dedicated Flanders programme from Antwerp: free quarterly sessions at Flemish incubators, a short commercialization course for founders, and a small-cohort bootcamp. Paid engagements are open to companies across Belgium, the EU and the US.
• What does it cost to start? The first steps are free (quarterly incubator sessions) or low-cost (the commercialization course at €950 per founder, or the bootcamp at an early-bird rate). Ongoing senior support starts at €2,500 a month on the advisory retainer.
• How do we begin? Book a 30-minute intro call through the contact page. You leave the call with a clear read on your positioning and one or two concrete next moves, whether or not we end up working together.

• The first-marketing-hire moment (Flanders research): https://synapseandscale.com/insights/first-marketing-hire
• Marketing support options for Flanders startups: https://synapseandscale.com/insights/marketing-support-flanders
• Fractional CMO cost in Belgium: https://synapseandscale.com/insights/fractional-cmo-cost-belgium
• Life science SEO guide: https://synapseandscale.com/insights/life-science-seo

• Launch & growth sprint (Sprint, 4–8 week engagement), For founders executing a product launch, category-entry push or first serious commercial campaign. We arrive, get up to speed on your science, and ship the positioning, GTM plan and first wave of campaigns. Measured, and handed over to your team to keep running.
• Fractional marketing lead (Retainer, €2.5k–€6.5k / month), Your embedded senior marketing partner, at the level of hours your stage actually needs. We run the plan with you week to week, owning launches, shaping pipeline, hiring when it's time, and giving you a steady hand on the marketing side of the business so you can stay on the science and the customers. Three-month minimum; step up a tier whenever the workload does.
• Narrative & positioning (Sprint, 3–5 week engagement), Science → market story. We translate dense data, mechanisms and outcomes into a sharp, native-English narrative your team can sell, pitch and ship on the site, in sales calls, with partners and on stage. The story has to be true before it can travel.
• Raise-ready narrative (Sprint, 4–6 week engagement), For the moments when your company story has to hold up under scrutiny. Pitch narrative, deck and data-room messaging built around your science, your traction and your ask. Sharp native English, regulatory-safe, ready for the most serious rooms on either side of the Atlantic. Built with you, owned by you.
• AI-leveraged marketing enablement (Sprint, 4–6 week engagement), We install an AI content and operations stack tuned to your science: prompts, playbooks, models and review workflows your team will actually reach for on a Monday morning. AI as leverage for your team, never as the pitch.
• Milestone execution (Project, Scoped and quoted per milestone), For the moment with a fixed date and a lot riding on it: a major trade show or conference presence, a launch, a partner summit, a flagship customer event. We set the strategy for the moment, then take the execution load off your plate: booth and stage material, the campaign around it, and the follow-up that turns conversations into pipeline. Your team shows up sharp; the assets and the playbook stay with you afterwards.

• 01 Listen (Weeks 1–2), Stakeholder interviews, Science & claims review, Asset and analytics audit. You own: A written read on where marketing actually stands.
• 02 Architect (Weeks 3–4), Positioning & core narrative, GTM and channel plan, Prompt library & playbooks. You own: The marketing system itself, yours to keep and extend.
• 03 Operate (Weeks 5+), Campaigns shipped, Weekly cadence, monthly review, Pipeline-honest reporting. You own: A running motion plus the reporting behind it.
• 04 Hand over (On exit), Documentation & training, Hiring brief for your first in-house marketer, 90-day forward plan. You own: Everything. No lock-in, no black boxes.

Entry point: A 30-minute intro call. If it's a fit, a one-page scope follows within 48 hours.

• 200 B2B customers, Won in two years from the global launch of a regulated genomics product.
• 2 acquisitions supported, Brand and positioning work at venture-backed companies that went on to be acquired.
• 35+ years combined, Life science, genomics, diagnostics and climate / earth-observation data.

• Regulated genomics software launch, 0 to 200 B2B customers in two years across three regions.
• Series A genomics platform, Repositioning and PR ahead of an acquisition, with 95% client retention held throughout.
• Earth-observation SaaS, +25% YoY pipeline growth and five new country markets opened.

Recognition: Best in Category (Genomics) Sales award; Back-to-back Distributor of the Year awards; Whitaker Research Grant recipient.

Credentials: BS Environmental Science & Mathematics, with a Stanford genetics certificate; MS Molecular Biology, with eight years of bench research.

• Your science leads, Every campaign starts with your underlying paper, dataset or mechanism. The story has to be true before it can be persuasive for customers, partners and the rooms where your company is judged.
• AI as leverage, not as author, Frontier models do the heavy lifting: drafting, summarizing, structuring, translating. We hold the judgment, taste and accuracy so your voice and your science stay intact.
• Small, senior, accountable to you, Senior operators do the work, every week, sitting next to your founding team. No pitch teams that vanish after kick-off, no juniors learning on your dime.
• Systems your team keeps, Engagements end. The prompts, playbooks, dashboards and content libraries we build stay inside your company for your team to keep running.

• Co-lead, Marketing (San Francisco), Life-science commercialization leader with San Francisco high-tech habits across narrative, launch and demand inside companies with global footprints. Sits next to you on strategy and the hard conversations.
• Co-lead, Marketing (Antwerp), Scientist by training, native English communicator, a decade-plus inside multinational life-science. Owns positioning, launch execution and the commercial story end to end.
• Regulatory & Scientific Lead, Deep science background. Translates your work and keeps every claim FDA, EMA and GDPR-safe, so your message lands with clinicians, regulators and buyers without putting you at risk.
• AI Content & Systems Lead, Builds the prompts, playbooks and content engines that let your team punch well above its weight. Tuned to your voice, never a template.
• Growth & Demand Partner, Campaigns, ABM and lifecycle for long, technical sales cycles. Pipeline-honest measurement, zero vanity metrics. The kind of reporting your CFO and your board will actually trust.
• Lead Visual Designer, Brand, deck and web craft that reads as seriously as the science behind it. Systems your team can extend, not one-off artwork.

Best path: the intro-call form at https://synapseandscale.com/contact.

Machine-readable summary: https://synapseandscale.com/llms.txt. MCP endpoint: https://synapseandscale.com/mcp.